Posted by: Roby Robertson | November 11, 2008

Lake Norman Real Estate:Real Living’s Exciting Announcement

Lake Norman Real Living In Style

Real Living In Style, a Lake Norman Real Estate Company ,is a proud network partner of Real Living, Inc. and is excited to share in Real Living News.

Real Living Chosen as Only Real Estate Franchise for National TV Show

Eye on America to feature Real Living in upcoming special on franchising

DEERFIELD BEACH, Fla. (September 4, 2008)—After reviewing many real estate franchise systems, the producers of Eye on America, a national educational show hosted by Greg Gumbel, chose Real Living, one of the nation’s fastest-growing real estate franchisors, to be featured in an upcoming episode as part of the show’s real estate series on Growing Trends in Franchising.

With offices in 20 states, Columbus, Ohio-based Real Living was founded in 2002 and is led by husband-and-wife team, President Kaira Sturdivant Rouda and CEO Harley E. Rouda, Jr.

“We’re honored to be selected by Eye on America as the only real estate franchise system to be featured,” said Sturdivant Rouda. The producers chose the franchisor because it is customer focused; offers some of the most advanced technology for brokers and consumers; and has historical roots in real estate dating back to 1956.

“When we rolled up three successful real estate companies to create Real Living, our mission was not only to change the face of real estate, but also to equip our agents with the tools and technology to exceed clients’ expectations,” said Rouda. “Since our company was built after the dawn of the Internet, we were able to train our agents with the most current technology while others were playing catch-up. Our franchise division has grown more than 300 percent in the past five years, and we’re continuing to expand our presence with our competitive model.”

And because studies have shown that 91 percent of all real estate decisions are controlled or directed by women, Kaira Sturdivant Rouda created Real Living’s award-winning brand with women as the target audience.

“For years, women have been making the home-purchasing decisions, yet no one was paying attention to them,” said Sturdivant Rouda. “We set out to change that by building our brand with the female consumer in mind—from the font and logo treatment on up.” Based on her experience in marketing and branding in real estate and beyond, Sturdivant Rouda just published a book titled Real You Incorporated: 8 Essentials for Women Entrepreneurs.

-As a result of the company’s success, it’s been named one of Entrepreneur Magazine’s Best New Franchises and Most Innovative Franchisor by Inman News. Real Living has earned multiple marketing awards including Tellys, Webbys, PRisms, WebAwards and more.

Real Living In Style, which will serve the Lake Norman area and Iredell, Mecklenburg, Catawba, Lincoln, Rowan, Cabarrus, Union and Gaston counties. This is the first franchise in North Carolina for Real Living.

The firm is owned and managed by Roby Robertson , a longtime resident of Lake Norman and North Carolina, is located at 400 North Harbor Place, Suite D, Davidson, NC 28036.

If you have questions about Real Living In Style or any of our fantastic Lake Norman Communities, please contact your Lake Norman Agent at 704 451 7051 or by email.

See Also:

Be The First To See Lake Norman Hot New Listings as soon as they become available.

What would my Lake Norman Home Sell For?

Lake Norman Relocation, You Will Want to Consider It

Why Lake Norman is such a great Destination

Roby Robertson


Saving My Clients Thousands



Real Living In Style
Davidson NC


Ph: 704 451 7051
Fax: 704 892 9766

Committed to Saving My Clients Thousands When Buying and Selling Real Estate


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